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The Demographic Analysis Report information is provided by a third party vendor - ESRI. ESRI is the leader in demographic and psychographic analysis information. ESRI charges for each report section (i.e. Demographic and Income Profile, Housing Profile, Tapestry Segmentation, Traffic Count, etc.) TheAnalyst PRO subsidizes the cost with ESRI for our subscribers but passes the per report usage to the user. This allows us to maintain the current pricing for TheAnalyst PRO and only the users for the Demographic Analysis are charged for the reports and report sections they need.