The State of Mobile is Strong at CRE Tech
App
usage on mobile devices continues its uphill climb. From 2015 to 2016, Yahoo’s Flurry Analytics saw an overall app usage growth of 11% (as illustrated in graph below) and time spent in
apps increased a whopping 69%.
A shift in app usage
But
what industry experts are now noticing for the first time is a significant
change in type of usage. It seems less time is being spent in
personalization apps and games; while business, communication, social and sports
app usage topped the chart for growth in time spent. Apps used on a daily basis
in the Business and Finance category saw a hefty increase of 43% in time spent.
Analysts
attribute this increase to an uptick in mobile activities and a reliance on
real time data. At CRE Tech®
, we have noticed a similar pattern of increased
time spent within TheAnalyst®PRO application.
Time spent within TheAnalyst PRO grows
Analysis
generated within TheAnalyst PRO on mobile devices has increased 54% in just the
past 6 months--that's a full 11% over the national average for time spent in Business and Finance apps.
The top reports created were Investment Analysis (5- & 10-year),
Property Tour and Rating (Sale & Lease) and Comparative Lease Analysis.
Enhancements provide increased capability
As
reliance on mobile technology in the commercial real estate industry
strengthens, TheAnalyst PRO continues to add functionality. The application was
recently enhanced with after-tax and line-item expense capabilities, making the
Investment Analysis Report even more extensive.
Minimal required inputs, speed-to-market
delivery and premium analysis reports are must-haves for CRE professionals using
TheAnalyst PRO on desktops and mobile devices.